Saturday, December 28, 2019

Leadership Traits, Skills, And Style Questionnaires

Reflection Assignment By: Lukas Corbo Professor: John Amendola Date: April 16, 2015 Analysis: For this assignment, I have decided to use the leadership trait, skills and style questionnaires. For this questionnaire, I asked 5 different people that know me in different contexts in life, such as personal, school, and work environments. For the majority, I rated myself higher on the traits than my fellow colleagues. On some of the traits however, I was rated higher than what I thought. Overall, I averaged a 4/5 which means that everyone agreed with the traits that were given. For the style questionnaire, I found out that I place more emphasis in building relationships rather than completing tasks. Finally, the skills questionnaire, my leadership skills are in the high range for technical skills, and my human and conceptual skills are in the moderate range. For the trait questionnaire, I was very surprised at the findings. One trait that surprised me the most was the determination trait. I personally believe that I am a determined individual because if I have an idea, I stand by it 100%. My colleagues and my family however, thought differently and rated me neutrally for the most part. Other than that trait, I can see why the people I asked to rate me did so that way. For the skills questionnaire, I was surprised that I have more technical skills than human skills. The reason why I was surprised is because on a day to day basis, I interact with differentShow MoreRelatedLeadership Theories: Learning About Transformational Leadership and Authentic Leadership1470 Words   |  6 Pagesvery useful for future practice and application. Through the myriad of different leadership theories and approaches, I have developed a better understanding of the historical, political, social, cultural, psychological, and organizational contexts in which leadership occurs. I am knowledgeable on several ways to identify personnel who may be make for better leaders using the Trait Approach, Skills Approach, and Style Approach. I am also able to better match leaders with subordinates by using theRead MoreKey Strengths And Limitations Of Leadership1647 Words   |  7 PagesIn developing oneself for leadership it is important to know yourself. Being aware of your own strengths and limitations will help you know who you are. Knowing who you are will help you lead others when dealing with a stressful or difficult situation. For instance, when you don’t know yourself, it would be impossible to try and understand someone else’s perspective of themselves and try to give advice or lead them in a direction to deal with strengths or weakness’s they may have. If you are notRead MoreDifferent Definitions Of Leadership, Skills, And Behavioral Styles That Set Me Apart From Everyone Else?1336 Words   |  6 Pageskeep it up or improve on the said skills. 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They dream big and look forward to overcoming the challenges their visionRead MoreLeadership Theory And Practice Of Leadership874 Words   |  4 Pageswhatever topic or approach to leadership Peter Northouse (2013) was discussing in his book Leadership Theory and Practice. Each one of these self-assessments were intended to help me in discovering who I was as a person and a leader. Some of the leadership self-assessments included the Least Preferred Coworker Measure from the Contingency Theory chapter, the Leader-Member Exchange Questionnaire from the Leader-Member Exchange Theory chapter, and the Servant Leadership Questionnaire from the chapter thatRead MoreJohn F. Kennedy s Moral Lapse1633 Words   |  7 PagesLeaders fail often. The challenges of leadership are often complex an d extremely demanding, which often leads to leadership failure. For most failure leads to a dead end while for others growth is achieved from failures. From former president John F. Kennedy’s moral lapse to the defeats of Apple founder Steve Jobs, the road to leadership can be devastating. Being a leader is fluid, and involves many unforeseen factors and traits. John F. Kennedy as this countries leader helped pave the way forRead MoreThe Path Goal Theory Of Leadership751 Words   |  4 Pages Wk4AssgnJLayman: Path-Goal Theory of Leadership Walden University Ph.D. Public Policy and Administration â€Æ' Introduction This is an introduction to the Path-Goal Leadership Questionnaire, introduced in Chapter 6 of the textbook â€Å"Leadership: Theory and Practice† by Peter Northouse, a set of questions, designed to measure a leader’s path-goal style of leadership, or their ability to assess and meet the needs of the follower (Northouse, 2016). Developed by House Mitchell (1975), the path-goalRead MoreLeadership Assessment1529 Words   |  7 PagesMGMT 615 Leadership Assessment Mary M. McMurrin University of Maryland University College Final Paper In order for someone to be an effective leader, one would have to bestow certain skills and characteristics or some can be obtained over a period of time. Various assessments and questionnaires are designed to measure and give insight on certain skills or traits an individual may have. Some of those assessments includeRead MoreLeadership Through A Different Lens1003 Words   |  5 PagesLeadership Through A Different Lens Situational approach is either applying supportive or directive behaviors to specific situations. Every situation is unique which is why different methods should be applied accordingly, depending on the dynamics of the situation. To determine what behaviors are needed, a leader must analyze his or her followers’ commitment and competence. On the Situational Leadership Questionnaire, the developmental level questions were answer correctly, to what actions shouldRead MoreThe Role Of Personality Traits Of A Leader1023 Words   |  5 PagesSynthesis Paper The three empirical articles primarily studies is about leadership and how personality traits of a leader can reflect and affect his or her role. The first article was conducted by Liliendfel, Waldman, Landfield, Watts, Rubenzer, and Faschingbauer in 2012 titled, â€Å"Fearless Dominance and the U.S. Presidency: Implications of Psychopathic Personality Traits for Successful and Unsuccessful Political Leadership† whose purpose is to evaluate and measure the personality of the 42 U.S. presidents

Friday, December 20, 2019

Euthanasi Active And Passive Euthanasia - 1634 Words

1) James Rachel, a philosophy professor at the university of Alabama, wrote a paper called Active and Passive Euthanasia where he argues against the distinction between killing in letting die. He says that the distinction is made on morally irrelevant grounds. He says that the distinction between passive and active euthanasia should not be based on whether or not wanted more morally permissible then the other. To prove his point Rachel uses three dif-ferent examples, which included different circumstance where euthanasia is involved. He looks at each example and argues why active euthanasia would be the same or even better then passive euthanasia in the situation. 2) A. The first example Rachel uses involves a terminally ill patient who has been diagnosed with throat cancer. The patient is in terrible pain, and can no longer treat their pain which medicine. The doctor realizes that the patient’s death is inevitable within a matter of days, even with continued treatment. Due to the extreme and severe pain the patient no longer wants to live. The patient along with the support of their family, asks the doctor to end it all. The doctrine says that the doctor may withhold treatment but may not give a lethal injection. The doctor is justified in his decision to withhold treatment because it would be cruel to prolong the patients suffering when their death is eminent. This is an example of passive euthanasia, because the doctor is not killing his patient he is simplyShow MoreRelatedEuthanasi Active And Passive Euthanasia995 Words   |  4 Pagesabout euthanasia in such depth until this assignment. It isn’t something completely new to me because I have heard about it, it happens everywhere, even if you or I don’t see it. But, I never gathered my thoughts about such a serious topic. Reading such opinions from these authors made me find out more about this topic but I cannot say I have came to a clear and set decision or opinion about euthanasia. As James Rachels states, â€Å"I can understand why some people are opposed to all euthanasia, and insistRead MoreEuthanasi Passive Euthanasia And Active Euthanasia Essay1927 Words   |  8 Pageschoosing euthanasia. The family or caregiver may pressure the patient into choosing euthanasia just so they could be relieved of the burden of caring for said patient. This may happen because the family or caregiver has had a lot of pressure put onto them. Financial burden being a leading factor. Although there is no data that completely verifies this possible problem, opponents argue that it can be a possible issue and that it should be addressed. (Ezekiel 637). There are two types of euthanasia. PassiveRead MoreEuthanasi Active And Passive Euthanasia1562 Words   |  7 PagesEuthanasia, also known as voluntary or assisted suicide, is used for terminally ill patients to end their lives instead of undergoing painful treatments and torment of waiting for death. There are, however, two different ways in which A can bring about B’s death. In this essay I will present the distinction between active and passive euthanasia as explained by James Rachels in his article called â€Å"Active and Passive Euthanasia†. I will also debate whether euthanasia is justified or not by presentingRead MoreEuthanasi Active And Passive Euthanasia1973 Words   |  8 Pages The issue of whether active and passive euthanasia are distinct continues to be important to philosophers, ethicists and health care professionals. Euthanasia is the act of ending a patient’s life when the circumstance for that patient is unbearable or untreatable by medical treatment (Ozcelick, Tekir, Samancioglu, Fadiloglu Ozkara, 2014, p. 94). Namely, there is active and passive euthanasia. Both are indicative of the acts that root in the intention to end a patient’s life. 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This keeps them from going through excruciating pain due to an incurable disease. Some people think euthanasia should be out of the picture while others inquiry the effectiveness of these actions. With effectiveness, euthanasia is classified in three

Thursday, December 12, 2019

Psychology and Ethical Development Theories

Question: Discuss about the Psychology and Ethical Development Theories. Answer: Introduction Psychological theory refers to a model that helps to understand the behavior, thoughts and emotions of human beings. The main two components of psychological theories are description of behavior and making prediction of future behavior. Psychological theory helps to develop the emotion, behavior and personality of a person over the life span. It helps to control the psychological disorders, stress and helps to cure the problems. In the discussion, application of psychological theory has been discussed. A movie of Alfred Hitchcock, named Psycho that was made in 1960 has been selected to discuss the psychological theory. The assignment discussed the psychological problems of the main character, Norman Bates has been discussed. The psychoanalytic, cognitive, socio cultural and behavioral theory of psychology is discussed. The assignment stated the defensive mechanism of Norman Bates. The reason of his psychological disorder is also discussed. Recommendation of psychological development is also given. Discussion of the character and problems of Norman Bates Norman Bates had some alternate personality disorder. He killed his mother and her lover due to jealousy 10 years earlier. After that, he often dressed into his mothers clothing and talked with himself in her mothers voice (News.bbc.co.uk 2016). The alternate personality of Norman Bates was completely different. From the son perspective, he was very caring and loving; on the other hand, his alternate personality was very dominating and evil as he acted like his mother. She always wanted to control the life of herself and her son respectively. She always tried to protect Norman form the attraction of opposite sex, whereas Norman wanted to live as a hardworking and loving person. Whenever, he got attracted by any other women, his alternate personality of mother scolded him and killed the person. According to Peters (2015), alternate disorder means the alternate behavior of two personalities in an individual human. This includes the impairment of memories for the important information. People accused him for the murders. As he had alternate personality, he protested against accuses in the local court. Developmental stage He wanted to suppress his adolescent problems and his mothers death. He adopted his mothers personality in himself and performed her dominating and evil role that his mother desired to do. Norman always wanted company and love of women but he failed because of his mothers fear and adolescent problems (News.bbc.co.uk, 2016). Discussion of defensive mechanism of Norman Bates Norman Bates used his mothers perspective to hide his crimes. He disguised by wearing his mothers clothes and wig. To defense his crimes he killed others. When Marion wanted to meet with Mrs. Bate, the personality of his mother became insecure and murdered Marion. On the other hand, the personality of Norman helped Marion to realize her guilt of stealing (News.bbc.co.uk, 2016). When Lila, Marions sister came to Normans house and found Mrs. Bate sitting on a chair, she turned back her and found that there was a mummified corpse. Lila became afraid when she found that into the cellar, Norman came running with knife wearing his mothers clothes and wig. Freuds psychoanalytical theory to discuss Normans problem: The psychoanalytical theory of Sigmund Freud stated the human behavior. The main components of the theory are ego, superego and id. (Peters 2015) The psychoanalytical theory of Freud is the personality structural theory. It has conflicts in personality, shaping and behavior. Figure 1: Freuds psychoanalytical theory components (Source: Peters 2015) The most primitive structure is Id that concerns with gratification of necessaries and urges of individuals (Peters 2015). It is an unconscious operation. For example, in case of Norman, he knew that his mother was dead but still he wanted her being alive. The concern of Superego is the morals and social rules. This develops with the culture, in which the child grows. The right or wrong culture has a great impact on the child for which the child may suffer in future (Peters 2015). For example, Norman had grown in a difficult environment as his mother had aggressive dominating nature. His bad memories of childhood led him to achieve the disassociated identity disorder. Ego is a part of pragmatic and rational part of the personality of individual. It is the mixture of consciousness and unconsciousness. The function of ego is to balance the id and superego demand practically (Peters 2015). For example, after meeting with Norman, Marline realized her guilt of stealing money. However, Norman killed Marline. In this case, superego dominated the id to satisfy ego. According to Freud, id, superego and ego always conflict with each other. Role of emotion, memory and environment: Emotion, memories and environment has a great impact on the psychological development of a person (Peters 2015). Cognitive theory explains the human behavior and personality. Norman was brought up in a very clumsy environment. He became frustrated for his mothers behavior. After the death of his father, Mrs. Bate started a solitary life with her lover that Norman could not accept. His mother always tried to put hatred against women in his mind and she was in a solitary relationship. Norman became jealous and murdered his mother and her locver (News.bbc.co.uk, 2016). However, he could not get over his mothers memory and adopted the personality of his mother also. In view of cognitive theory, Norman had procedural memory conflict that is achieved in subconscious mind. Cognitive approach applies scientific approach to the behavior of human. Cognitive therapy helps to explain the responses series to the external stimuli. Figure 2: Cognitive approach (Source: Peters 2015) Stimulus refers to external factor that is environmental influence, memory and emotion. All the stimuli have effects on the behavior and personality of individual. As a result, the human behavior changes in response to the stimuli. Conclusion Psychological disorder is one type of mental illness. It can be successfully treated. Some treatment of psychological disorder is medication, psychotherapy and clinical treatment. Psychotherapy is a compact of various psychological theories that has a great impact on the mental health counseling. One type of psychotherapy is cognitive behavioral therapy. In treatment of various psychological disorders, it is used. As stated by Peters (2015) it has incorporation of cognitive theory that helps to develop the mood and behavior of the patient. It helps a patient to identify the differences in between the doing and non doing things. To limit or eliminate the number of psychological disorder severity this kind of medication is suggested to develop the quality of life and functioning of a patient. Another mental health service model is assertive community treatment. The aim of ACT is providing individualized and comprehensive care in health care at community level. It provides medication delivery and individual therapy (Peters 2015). The design of ACT program is made for the individual who have several types of mental illness like emotional, behavioral and personality disorder. On the basis of above discussion, it can be said that Norman needed proper caring and environment to avoid the insecurity and psychological misbalance. His mother should take care of him with more love and caring rather than the aggressive attitude. Psychological therapies have shown that environment, emotion has influence on the personality disorder. However, the psychological disorders can be cured. Norman had no one in his life who could understand his problems and take him to doctor. The assignment had discussed brief about the psychological treatments that could help Norman to come back in his normal lifestyle. References News.bbc.co.uk. (2016). BBC News - How Psycho changed cinema. [Online] Available at: https://news.bbc.co.uk/2/hi/uk_news/magazine/8593508.stm [Accessed 10 Dec. 2016]. Peters, R.S., 2015.Psychology and Ethical Development (Rout ledge Revivals): A Collection of Articles on Psychological Theories, Ethical Development and Human Understanding. Rout ledge.

Wednesday, December 4, 2019

Simulation Modeling Best Analysis Toolkit â€Myassignmenthelp.Com

Question: Discuss About The Simulation Modeling Best Analysis Toolkit? Answer: Introduction This business report is compiled to study the case of a BPO, managed by AJ Lauren, who is the executive vice president, and handled the (EBO) Employee Benefits Outsourcing business of the BPO. The study of the case will further lead to analysing the situation and developing the improvement methods. Not to forget, post improvement to sustain the improved standard control measures are equally important. The case will illustrate application of six sigma process improvement method to improve productivity and efficiency in the outsourcing business (Adizes, 2015). The EBO division was one of the fastest growing business of the BPO Inc. Multitude skills like leadership, managerial, negotiating, patience, and to be able to work under high pressure, are a few skills that are required to management an outsourcing business. The steady growth of the outsourcing business over the past years has resulted into creation of new job positions and hence developed requirement for new managerial skills. Many businesses come across a major issue of rising staff cost, when they try to generate the profit. A proper balance needs to be maintained between improving the sales and service of the business and controlling the costs, to struck effective management of the outsourcing business (Khatri, 2009). Situation Analysis The company is facing difficulty in clearly understanding the issues and what could be the right method to solve the issues without further creating new problems. The initial problem of replying to HAs CEO is already there and connecting with the same is to identify the best possible method of getting a control over the operational issues so as to improve the productivity of CSRs and BAs (Srinivasan, 2017). There does exist gaps in the process which causes delays and problems in reverting to the customers which in turn affects customer satisfaction level. These process gaps need to be streamlined to a level where there exists optimum utilization of resources and further increases the profitability level achieving customer satisfaction. AJ Lauren, already working with Ethan and Jerry on the six sigma black belt project which he is sure will help him improve the operational issues. He is clear in his mind about the objective, however needs further clarity on each and every step involved in improvement process as needs to update the status to top management (Wipro, 2010). Post his meeting with Ethan and Jerry, he is aware of the six sigma project status and also how he will revert to the email of HAs CEO. With the clear status in his mind, he also has some more questions which he wants to solve within next 2 weeks so that immediate actions can be taken to bring improvements (Ray John, 2011). Six sigma is a quality improvement methodology used to improve the processes by analysing process steps, identifying the elements which need improvement, developing element alternatives, and then implementing the improvement elements (Kannan, 2006). The five phases of this improvement methodology is called DMAIC (Define, Measure, Analyse, Improve, and Control) The next part in the report will show all the five phases of the DMAIC methodology for process improvement which will include Define, measure, analyse, improve and ends with control (Erdem, 2007). Define: - Ethan defined the project as Health and Welfare Service Delivery Process to develop its simulation model so as to understand the operational problems, impact of resources on performance metrics, identify solutions and improve profitability and customer satisfaction levels. He could well identify that the problem was somewhere in the operational level of the Health and Welfare Service Delivery Process, that was negatively impacting the customer satisfaction level and profitability of the organization. The performance metrics need to be rigorously analysed to further deep down on the problem area and resolve the issues (Ogdoc, 2015). Measure: - AJ Lauren, the Vice President of the BPO, has an objective in his mind and also has a positive attitude to solve the operational problem at the earliest. He, therefore works with Ethan and Jerry on the six sigma project to resolve the issues positively, leaving no scope for process gaps. The main motive of every company is to achieve customer satisfaction. So as to achieve their goal, they want to train the staff in a professional manner to give quality service to the customers. They want to make a robust operational plan for the company and hence needs to analyse each and every step of all the processes to identify the gaps, resources, issue areas and better monitor the performance metrics (Berg, 2008). The black belt project undertaken is the opportunity to improve all operational problems. A thorough study and analysis of each process is to be done to understand where the resources are getting stuck to revert to the clients with a solution to their queries. The end objective is to empower the resources with all required data on time and to increase their efficiency by multi folds to achieve high client satisfaction level (Barjis Pergl, 2014). Jerry analyses various processes and shows details of it through various exhibits. The first option in their mind was to improve the efficiency utilizing the existing process and system. The various processes have certain gaps and lapses which leads to a wastage of a lot of time from the end of CSRs and hence affects the customer satisfaction level. The time taken by each CSR to resolve a client query at their level if still fine, but the time taken by the CSRs to get the report and data from BAs and then revert to the client is much higher than the standard performance metrics. A huge differentiation is there in the minimum and maximum time taken at various steps of the process. This time differentiation needs to be monitored better to achieve better performance metrics and better tracking of the efficiency and effectiveness (Meyer Scrima, 2006). Analyse: - On analysing the Exhibit 4, team of 7 CSRs are handling the same client, with 2 - 3 CSR at a particular time. The same exhibit also shows that few CSRs are overloaded and few are handling only a single client. Exhibit 7 shows that only 37% of CSR utilization is happening, which leaves a lot of time of CSRs being wasted, which also leads to increased costs (Li Meissener, 2013). Laurens meeting with Ethan and Jerry to get a status of six sigma black belt project gives the details of the process improvement project undertaken by them and the measures identified and studied to do the analysis. Jerry found that there were certain gaps or issues while integrating of database update process, which is done in batches, with the participant care sub process, which is done in real time. While he could develop the process map, he faced some challenges in getting the processing time data for the CSRs and the BAs. He could resolve this there itself by giving form to the BAs wherein they were required to record the processing time themselves (Sharma, Pandla, Gupta, 2014). However, for the CSRs, the system records the call durations, but the system does not record the duration for which the client is kept on hold. This was an area where the specific improvement plan needs to be made so as to eliminate the requirement of putting the client on hold, despite giving training to the CSRs for not doing so. They also identified that many of the resources were underutilized, leading to gaps and unnecessary increase in cost. The focus is to develop a plan to identify how many resources are required in the CSR team and how many in the BA team. The plan needs to further also focus on the optimum utilization of existing resources, if the resources are more than required number then how and where to utilize the excessive resources. While improving the process, a very important step is tp determine the number of BAs, CSRs and Managers required, and how to allocate the clients to each CSR to increase efficiency and also increase the satisfaction level of the clients. While understanding all the gaps and issues in the process to bring improvements, there also is a very important point to find an effective way to revert to the HAs CEO, which also leads to improving the health and welfare service delivery process of the BPO (Breyfogle, Cupello, Meadows, 2000). Ethan explained the suggestion to create a new Case manager position between the CSRs and the BAs. A lot of the discussion happened on how to get new case managers, he also did discussion with the BAs on this point. This plan was created to develop a service delivery solution which would increase the customer service level. He planned to train and develop one of the CSR to be moved to the new case manager position, so as to facilitate career development and optimize operational expenses. This step could develop a direct contact with the service provider, as only few calls will get escalated, but will not eliminate the problem area completely. The responsibilities are still not clearly defined to each CSR and the CSRs could still not take customer issues seriously and with the core responsibility to resolve at the earliest (Team, 2004). The new case manager should be hired from outside the organization, so that the existing teams could accept him as their manager. Making an internal person the leader of both the teams could create internal issues within the teams and could further hamper the performance of the entire process. Also, the qualification of the CSRs and BAs is not sufficient to make them lead such a position. A person who has handled a team of 40 - 50 people and holds a management degree should be hired externally. This new case manager could take some time to settle in the organization and understand the processes, but will also bring innovation and new ideas for improvements. His acceptance level will be on the higher side. The High Touch Low Cost Approach simulation model suggested by Ethan can be a solution in part, but needs to be further refined so as to achieve the desired objective of customer satisfaction level and increased profitability. Improve and recommendations: Staff Training Agreeing with Jerrys opinion about Black Belt training in the March first week, which addresses the define phase and the measure phase. The Sam Regans email read that the benefits and services provided did not meet his expectations, hence a well trained staff reduces the chances of getting unsatisfied customers. The CSRs need a more complex training to enable them to resolve maximum cases at their level. Employee performance is the criteria to select who should undergo the black belt certification and who should undergo the training process, so as to eliminate all process lapses and continuously improve the service levels to achieve customer satisfaction. The selected employees need to be self-motivated to undergo the training process, and should have completely understood the mission of their company, only then can they achieve effective results post completion of training. Through the training process, they will be required to do the regular day-to-day tasks as well as undergo the training and project as a part of the training curriculum, extra efforts will be required for a few months, hence these employees need to be kept motivated in some or the other ways by the human resource department (Chakravorty, 2010). Hire a Manager Ethan gave a good idea about creating a new position for a new Case Manager between the CSRs and BAs. The Case Manager would be a connecting link between the CSRs and BAs, who would handle the issues that CSRs would not be able to clarify. Instead of this case manager being an add-on to the existing headcount, this person can be the managing leader of the CSRs and BAs. He will be continuously monitoring the time taken to resolve each case and would closely monitor the excess time taking cases. He will be the escalation point for any issues or problems. The case related issues should also be escalated to this person. He should work in a manner to resolve the issues and enable both the teams to work and perform better. Clearly define responsibilities and control manpower Three extra CSRs appointed for HA can be utilized at some other place as their timings overlap and also causes overlap of responsibilities. Multiple people handling the same client at the same time are leaving the CSR assume that the work is done or will be done by the other team member. There should be equal division of responsibilities with each CSR with clear description of what needs to be done and how it needs to be done so that the performance of each CSR can be measured accurately (Saxena, 2009). The resources of CSR team are unevenly distributed. There needs to be a proper mechanism to divide the clients with each CSR and number of CSR for each client. This will lead to effective utilization of each resource and also will reduce the cost. However, the manpower cut can lead to insecurity among the existing resources. To have that sorted, there can be new benefit plans and incentive plans implemented, to keep the staff motivated as well as improve their performance. Attractive incentive plans have a positive impact on the team performance. Process improvement The problem of keeping the customer on hold can be resolved completely. This is possible at the CSR level through maintaining a proper communication via email to the customer about the time they need to check and revert on the issue, then the CSR can forward the request to BAs and get the database update. This will keep the customer satisfied about the status that the team has noted the issue and is working on it, also will prepare the customer about the lead time they need to resolve the problem. This particular process by having no waiting time and the customers will no longer be kept on hold for any reason. The CSR and BAs will have sufficient time to check their database and according revert to the customer query. Process Automation Automating the process would further simplify the reporting and performance metrics and assessments to take better decisions. This process could take around a year to get completely implemented, and then two to three months to check the effectiveness and build a control mechanism on it. The automated system should be able to give proper performance reports to be analysed from time to time and accordingly performance metrics can be defined. The automated processes ease out much of the efforts and give effective and efficient results (Erdem, 2007). Control: - The process map developed by Jerry should be continually reviewed and updated from time to time to reflect any modifications. All documents prepared while the improvement process should be standardized and updated with versions. Despite of such practices and improvements it is also beneficial to do rigorous follow-ups and keep implementing corrective actions with simple documentation so as to increase the sustainability of the improvements brought into the process (Bonacorsi, 2012). A very critical factor in the control phase is to set up a plan to monitor the new process so as to maintain the project outputs. This step clarifies the way that how the performance of new process would be continuously monitored, who is the related person to be contacted in case of issues or problems, how to do that and how to respond (Emmett, 2007). Conclusion Customer contact department of a BPO is not just ubiquitous, but also a high mode of customer dissatisfaction. The performance of its CSRs can lead to making or breaking the service providers indexes of customer service levels and loyalty. Just by focusing on the key factor of customer requirements or in simple words by what customer needs, and by building the processes around those needs and collecting further quantitative measurements on the key factors, the EBO group of the BPO Inc, can be an asset to the organization as a whole. At this particular time, the other data factors of client queries, resource utilization, client being kept on hold, etc. becomes critical. The Customer Service Representatives need to be competent enough to be able to answer the client queries at their level, in case of need of more details, they should be well trained on how to handle such clients and keep them warm about the issue and data clarification. These are certain important performance metrics to be taken care of as these are client-affecting service level indicators, which can lead to the loss of a client. References Adizes, I. (2015). Organizing and Managing the Call Center. Retrieved from https://cdn.ttgtmedia.com/searchCRM/downloads/chapter-CRM-6-15.pdf Barjis, J., Pergl, R. (2014). Enterprise and Organizational Modeling and Simulation. Springer. Retrieved from https://books.google.co.in/books?id=clCqBAAAQBAJdq=case+study+of+failure+of+simulation+model+in+BPOsource=gbs_navlinks_s Berg, R. (2008, January). business-law improvement: Seven steps to operational excellence. Retrieved from https://www.jiops.com/01/2008/business-process-improvement-seven-steps-to-operational-excellence/ Bisk. (2017). Six Sigma: DMAIC Methodology. Retrieved from https://www.villanovau.com/resources/six-sigma/six-sigma-methodology-dmaic/#.Wc4LDHm6bIV Bonacorsi, S. (2012). A Case for Simulation. Bonacorsi Consulting, LLC. Retrieved from https://www.palisade.com/downloads/pdf/A_Case_for_Simulation.pdf Breyfogle, F., Cupello, J., Meadows, B. (2000). Managing Six Sigma: A Practical Guide to Understanding, Assessing, and Implementing the Strategy That Yields Bottom-Line Success. John Wiley Sons. Retrieved from https://books.google.co.in/books?id=Jg7GDoxGPFsCdq=failure+of+implementing+in+six+sigma+in+BPOssource=gbs_navlinks_s Chakravorty, S. (2010, January). Where Process-Improvement Projects Go Wrong. Retrieved from https://www.wsj.com/articles/SB10001424052748703298004574457471313938130 Emmett, H. (2007). Simulation and Lean Six Sigma. Retrieved from https://www.hksq.org/simulation_and_lean_6s.pdf?bcsi_scan_64741547a7fe261b=0bcsi_scan_filename=simulation_and_lean_6s.pdf Erdem, A. (2007). Simulation modeling for call center management: A case study in private bank. Retrieved from https://isletmeiktisadi.istanbul.edu.tr/wp-content/uploads/2013/04/Yonetim-58-2007-1.pdf Kannan, N. (2006, May). Leveraging Lean Six Sigma in Business Process Outsourcing. Retrieved from https://www.sourcingmag.com/leveraging-lean-six-sigma-in-business-process-outsourcing/ Khatri, V. (2009, January). Common Six Sigma Projects In Bpo. Retrieved from https://www.benchmarksixsigma.com/forum/topic/816-common-six-sigma-projects-in-bpo/ Li, H., Meissener, J. (2013). Improving Quality in Business process Outsourcing through Technology. Retrieved from https://www.meiss.com/download/BPO-Li-Meissner.pdf Meyer, L., Scrima, T. (2006). Business Process Optimization: Combining Project Management and Six Sigma Best Practices to Better Understand and Optimize Critical Business Processes. Retrieved from https://depts.washington.edu/pmgroup/GlobalCongress2006/GBS03_wp.pdf Ogdoc, L. (2015, May). Emerging New Economies: A Case Study of Lean Six Sigma in BPO Industry. Retrieved from https://www.linkedin.com/pulse/emerging-new-economies-case-study-lean-six-sigma-bpo-industry-ogdoc Ray, S., John, B. (2011). Lean Six?Sigma application in business process outsourced organization. International Journal of Lean Six Sigma, 2(4), 371-380. Retrieved from https://www.emeraldinsight.com/doi/abs/10.1108/20401461111189443 Saxena. (2009). Business Process Outsourcing for Strategic Advantage. Excel Books. Retrieved from https://books.google.co.in/books?id=SASVHWF8HvcCdq=failure+of+implementing+in+six+sigma+in+BPOssource=gbs_navlinks_s Sharma, M., Pandla, K., Gupta, P. (2014). Case study on Six Sigma at Wipro Technologies: Thrust on Quality. Retrieved from https://www.iitk.ac.in/infocell/announce/convention/papers/Changing%20Playfield-04-Manisha%20Sharma,%20Kapil%20Pandla,%20Prasanth%20Gupta.pdf Srinivasan, S. (2017). Simulation Modeling Best Addition to Analysis Toolkit. Retrieved from https://www.isixsigma.com/tools-templates/simulation/simulation-modeling-best-addition-analysis-toolkit/ Team, W. (2004, January). Skills Needed by Call-Center Supervisors. Retrieved from https://www.workforce.com/2004/01/30/skills-needed-by-call-center-supervisors/ Wipro. (2010). Process modeling simulation. Retrieved from https://www.wipro.com/documents/resource-center/library/process-modeling-simulation.pdf?bcsi_scan_64741547a7fe261b=0bcsi_scan_filename=process-modeling-simulation.pdf

Thursday, November 28, 2019

Stealing by Carol Ann Duffy Essay Example

Stealing by Carol Ann Duffy Essay Stealing by Carol Ann Duffy is written in first person narration. The speaker indicates directly to the reader that the most unusual thing he ever stole was a snowman. The speaker describes how he did so and how thrilling it was to learn that the children would cry in the morning as a result of the theft. He also informs the readers about other things he stole, which were frequently of no use to him. He rebutted why he was acting in such a way because he was bored and sick of the world. At the end of the poem, he suggests that the reader cannot understand his outlook. This poem is basically an informal and casual speech, in which the speaker communicates directly with the reader. As revealed from the last sentence, You dont understand a word Im saying, do you? , the speaker is addressing to the reader and requesting them to respond and be involved. Sometimes, we can even hear the real-life voice of the speaker through the use of onomatopoeia. For instance, I sigh like this-Aah, which appeals to the readers sense of hearing, making the sigh more impressive and forms9 a strong impression in the mind of the reader. The application of pauses, further demonstrates that the speaker is interacting with the reader, as in a speech, we will not be able to complete our speech in one breath, there must be pauses. Furthermore, although the poem is written in five equal stanzas, there is no regularity in the lines. We will write a custom essay sample on Stealing by Carol Ann Duffy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Stealing by Carol Ann Duffy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Stealing by Carol Ann Duffy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Sometimes, the end of one line runs into the next line or the line may stop in the middle of the sentence. This special arrangement not only indicates the casual tone of the speaker but also points out that the behavior of the speaker was very strange and irregular. The speaker in the poem is pessimistic and regards himself as a failure, as he assumes he might learn how to play a guitar after he stole one. We can sense that the speaker longs for a glamorous life, as he desires to be able to play a guitar and be as genius as Shakespeare. Though the speaker has the motivation to life an upright life, he lacks the determination and courage to turn his thoughts into action. Instead he ruins his life by committing theft, which reflects his negative view towards life. He even stole things that were of no use to him to idle his time away. For the snowman, he didnt look the same and is left with its lumps of snow at the end, this is a metaphor to reveal the uselessness of his action to steal the snowman. Furthermore, the speaker is also a loner and yearns for companionship. He claims I wanted, him, a mate with a mind as cold as the slice of ice within my own brain. No matter how miserable the children will be because of his inconsiderate action, he doesnt care, for he is in need of a mate. Moreover, the poem is mysterious and contains many factors of unknown. The identity of the thief is not exposed. His or her age, appearance, position in society are never mentioned in details. Mysteriousness is further built-up through the setting. The venue of the occurrence of the theft was left unknown, the readers only know that the atmosphere was creepy as it was midnight with the winter moon. Special literacy techniques are used throughout the poem. Metaphor is used in line 13, Im a mucky ghost, as in the eyes of the children, the victims, the speaker is a mucky ghost which is even worse than human beings and is disliked by others. Repetition of the word again, emphasizes that the speaker is kicking the snowman repeatedly and is trying hard to destroy it, neglecting the feelings of the children. The use of full stops also helps the reader to picture him getting his breath back between each kick. As for the camera, there is a symbolic meaning behind. He pinched it because all his memories are recorded in it. As we learn from the poem, his life is a piece of boredom so there are no events worth remembering. Therefore, he wanted to pinch a camera. Lastly, in the last two stanzas, run-on-lines were used to state that the thiefs life drags on and on and seems endless, monotonous and purposeless.

Sunday, November 24, 2019

Free Essays on Reaction To “Marrying Medicine“

In preparing for this assignment, I found myself interested in all of the four essays. This may seem trivial, or even predictable, if it weren’t for the fact that I honestly can’t remember the last time a read something that wasn’t directly related to passing a medical exam. I was moved by the awkwardness and passion in Tell Me, Tell Me; disturbed by the disclosures in Invasions; and intrigued by the conflict in Case Study: Please Don’t Tell! However, it was Marrying Medicine that really hit closest to home. Obviously the paper addresses an issue that concerns most female physicians and medical students. As the traditional â€Å"caregiver,† I think many of us tend to feel the need to care fully for our patients as well as care for our families. This creates a major source of conflict when time constraints prevent us from doing both. Furthermore, a legal obligation to provide care for the patients often tips the scales away from the people we would probably prefer to care for. As someone who is very close to and reliant on my family and very involved in personal relationships, it terrifies me to think my career choice may prevent me from creating the kind of home atmosphere I’m accustom to. Reading the essay again, I found another issue that was not quite as apparent, but that echoes a sentiment I’ve often felt. On one hand, Dr. Bannerjee knows what a competent, caring physician she is, and how she is desirable enough to have turned down many suitors. On the other hand, she has serious doubts about why her husband is with her. It’s almost as if she has two distinct personalities: one that is secure, confident, and in control and another that is insecure, doubtful, and fearful. While she is obviously more intelligent and attractive than most women, she still grapples with the insecurities that plague the rest of her gender. On top of it, she has to deal with another duality of her personality: her ambitious, h... Free Essays on Reaction To â€Å"Marrying Medicineâ€Å" Free Essays on Reaction To â€Å"Marrying Medicineâ€Å" In preparing for this assignment, I found myself interested in all of the four essays. This may seem trivial, or even predictable, if it weren’t for the fact that I honestly can’t remember the last time a read something that wasn’t directly related to passing a medical exam. I was moved by the awkwardness and passion in Tell Me, Tell Me; disturbed by the disclosures in Invasions; and intrigued by the conflict in Case Study: Please Don’t Tell! However, it was Marrying Medicine that really hit closest to home. Obviously the paper addresses an issue that concerns most female physicians and medical students. As the traditional â€Å"caregiver,† I think many of us tend to feel the need to care fully for our patients as well as care for our families. This creates a major source of conflict when time constraints prevent us from doing both. Furthermore, a legal obligation to provide care for the patients often tips the scales away from the people we would probably prefer to care for. As someone who is very close to and reliant on my family and very involved in personal relationships, it terrifies me to think my career choice may prevent me from creating the kind of home atmosphere I’m accustom to. Reading the essay again, I found another issue that was not quite as apparent, but that echoes a sentiment I’ve often felt. On one hand, Dr. Bannerjee knows what a competent, caring physician she is, and how she is desirable enough to have turned down many suitors. On the other hand, she has serious doubts about why her husband is with her. It’s almost as if she has two distinct personalities: one that is secure, confident, and in control and another that is insecure, doubtful, and fearful. While she is obviously more intelligent and attractive than most women, she still grapples with the insecurities that plague the rest of her gender. On top of it, she has to deal with another duality of her personality: her ambitious, h...

Thursday, November 21, 2019

Study Skills Assignment Example | Topics and Well Written Essays - 750 words

Study Skills - Assignment Example A few years ago AIDS and Cancer were the only concerns of mankind when it came to incurable epidemics. Recently new more terrible diseases like ‘Bird Flu’ and ‘Swine Flu’ have threatened human existence with their accelerated growth. More than half of earths total population productivity has already been diverted towards human use (Brown, 2004; Green, 1992). This population continues to grow at an alarming pace. Only in the last fifty years human population had doubled from 2.5 billion to 6.1 billion. Will our earth be able to support a population of 12.2 billion in 2050 (currently 76 million people are added to our population each year)? This is the question that needs to be asked. The Earth’s productive capacity will not be enough to sustain such a pace in population growth. Most of this population increase is fueled by developing nations with lack of health care facilities. This contribution cannot be controlled by increasing awareness only because ‘most of the increase is by population momentum (49%), followed by unwanted pregnancies (33%)’. Moreover if we expand our focus to the entire world almost 80 million out of a total 210 million is contributed by unwanted pregnancies. This is a cl ear target for mankind, healthcare facilities and birth control can help reduce the alarming rate of population growth. For this purpose financial help is needed to provide low cost and preferably free contraceptives to underdeveloped nations. ‘This would almost need approximately around $54.8 billion dollars’. The continuous increase in population is placing an intense pressure of natural resources. According to the world back currently approximately 2 billion people in the world are malnourished. This is more than thirty percent of total world population. This situation is expected to get worse as population grows and productivity of crops

Wednesday, November 20, 2019

The Hands of Poverty Essay Example | Topics and Well Written Essays - 750 words

The Hands of Poverty - Essay Example While it is true that the economy has improved the lives of many people, poverty still exists. Many networks attempts to provide the basic needs of the poor – clothing, food, shelter – but the number of people who needs assistance is still higher compared to those who are being serviced. This paper critically analyzes the essay written by Jane Addams entitled â€Å"The Hands of Poverty†. Written in 1910, during the height of industrialization, the essay provides valuable insights on the lamentable situation of many citizens of East London. In this essay, Addams talks about her first experience in East London when she became eyewitness to the poverty afflicting Londoners. Here, she describes how everyone had to fend for themselves: how the â€Å"submerged tenth† (Addams 258) were forced to eat decaying fruits and vegetables while auctioneers had to endure the suffering of their countrymen in order to bring food to their own tables. Addams is making a point about how poverty serves to diminish humanity, because it makes people act more like animals than men. Addams’ essay had a referential purpose. Written objectively, Addams talks about the two faces of East London, one which is seen by tourists like herself, and the other one which is experienced by the city’s residents. ... The secondary purpose for this essay was expressive. The writer hoped to show how much the scene has affected her. Perhaps, it was also a way for her to explain why she did what she did in later life. Addams went on to become a social activist (Knight) and has often referred back to this experience in her other works (Bettis). Addams went on to describe her experience in the city and how it created an impact on her life. Her use of first person pronouns made the essay more personal. This essay was also used an evaluation pattern. She related her own judgement of the scene she wrote about. Though she did not explicitly say that she â€Å"hated† what she saw, she used words like â€Å"wretchedness of East London† to depict her disdain at the scene unfolding before her. This pattern combined with the secondary pattern described below gave information to the reader, and at the same time allowed the reader to experience the same emotions and convictions as the writer. Moreov er, the essay also had descriptive pattern because of her choices for words she used the word â€Å"clamoring† to describe how these bidders were shouting just to get their hands on a cheap piece of vegetable or fruit which is the only thing they could purchase with the money they had. To show how hungry these people were she described a winner of a bid who â€Å"tore [the cabbage] with his teeth, and hastily devoured it, unwashed and uncooked† (Addams 257). Addams used strong words to describe the scene, and in effect, she transported the reader to the same instant that she witnessed, giving the reader the same feeling of contempt for the prevailing system of poverty and hunger. In the latter part of

Monday, November 18, 2019

Autism Research Paper Example | Topics and Well Written Essays - 1000 words

Autism - Research Paper Example Autism is not one specific condition, but refers to a group of disorders with disparate underlying etiologies (Corbier, 2005). Hence, treatment for autism is multidimensional, including behavioral management, individualized education plan, medical treatment, psychoanalytic therapy, and rehabilitative therapeutic strategies, together with patience, faith and belief. Integrated treatment plans focus on preparing people with autism to live in their home community in the least restrictive environment (Hardman et al, 2007). Thesis Statement: The purpose of this paper is to investigate the current treatments for children with autism, and determine their effectiveness. Behavioral Management as a Treatment Intervention in Autism Behavioral interventions aim to improve specific appropriate behaviors, or to lessen inappropriate behavior (Hardman et al, 2007). This approach is commonly considered to be the most effective in treating autism in children. A research study was conducted by Sallows and Graupner (2005) on twenty-four children with autism, aged between 24 to 42 months at the beginning of the study. They were randomly assigned to early intensive behavioral treatment, and to treatment involving intensive hours but less supervision by equally qualified supervisors. The results were similar for both groups, after four years of multidimensional treatment including cognitive, language, adaptive, social and academic measures. This indicates that supervision by trained staff is not an essential criterion for improved behavioral outcomes, when the same intensive treatment is given to both the study sample and the control group. By combining the two groups, it was found that the results were optimized, and by age seven the children could adapt themselves to mainstream classrooms. However, pretreatment skills played a significant part in determining the success of the interventions, particularly verbal imitation ability, language and social responsiveness. Lovaas (1993) di scovered that early identification of the environmental variables that controlled the extent of treatment gains, was essential. Effective treatment for severe behavioral disorders requires early intervention which is conducted throughout the child’s waking hours, while taking all significant behaviors in all the child’s environments into consideration, by all significant persons caring for the child, and for many years. Research on early intensive behavioral treatment for children with autism was conducted by Cohen et al (2006) in the community setting, to replicate earlier studies which had shown favorable results. The three-year prospective outcome study using a quasi-experimental design consisted of the sample group of 21 children which received early intensive behavioral therapy (EIBT) from a community agency, and the other control group of 21 children who of equal age and IQ as compared to the first group, and belonging to special education classes at local public schools. The results showed marked improvement in language, nonverbal skill, and adaptive behavior; hence early intensive behavioral therapy can be successfully undertaken in the community setting. Individualized Education Plan and Educational Interventions â€Å"Early intervention and a highly structured education program are currently regarded as the best treatment for chi

Friday, November 15, 2019

Mainstream Media Is The Mouthpiece Media Essay

Mainstream Media Is The Mouthpiece Media Essay There is no doubt that mainstream media and social networking websites have ballooned over the past few years to encourage the acceptance of 1Malaysia Concept to citizens. The 1Malaysia Concept was initiated by Prime Minister Datuk Seri Najib Tun Abdul Razak on 16 September 2010, as a platform to build upon the unique strength of the diversity of multiracial Malaysia. It is the Prime Ministers fervent belief that the preservation and enhancement of this unity in diversity will remain the countrys best hope for the future. So promoting the realization and greater understanding of the 1Malaysia Concept by Malaysians is extremely important for the mainstream media to cover by reaching citizens. This 1Malaysia program consists of 1Malaysia Shop, 1Malaysia Clinic, 1Malaysia Menu, 1Malaysia Peoples Housing (PR1MA), to help the middle income group to have better access to house ownership and 1Malaysia Peoples Taxi (TR1MA) aimed at improving the countrys public transport services and so on t hat provides many benefits and services that citizens can enjoy and save money. According to The Star Online News (Understanding 1Malaysia, Joshua Foong, 2010), various strategies, programs and activities have been implemented through the ministries various departments and agencies to promote the 1Malaysia Concept. In order to take stock on the effectiveness of the 1Malaysia promotional initiatives, the ministry undertook a random survey on the extent of the peoples public awareness, understanding and acceptance of the 1Malaysia Concept as part of the ministrys KPI (MKPI). According to figures by the ministry, a total of 12,212 respondents participated with 82% from the number saying they were aware of 1Malaysia and while a further 69% understood the concept. The ministry targets on having at least 50% of the total population of 27mil in accepting the 1Malaysia concept this year. A statement released by the ministry said continuous dissemination of key messages on the 1Malaysia Concept will be a pivotal factor towards inculcating better understanding and accepta nce of the concept by Malaysians in time to come. From here, we know that media plays an important role to deliver the government policies or information to citizens. We have employed various channels to spearhead the promotion. They include the electronic media (TV and radio), print media (newspapers, booklets, leaflets and posters), new media (websites, blogs, Facebook), face-to-face communication (talks, briefings, seminars) as well as cultural activities (acting, singing and dance performances), said by Datuk Seri Dr Rais Yatim. Such dedicated programs and activities all over the country have received positive response, strong support and participation from all sectors of the community, heralding much promise for the future. (Understanding 1Malaysia, Joshua Foong, 2010). Despite the traditional mainstream media, new social media technologies such as facebook and blogs are being used by the government to promote and encourage citizens to accept this information, resulted the 1Malaysia Concept are getting popular. While in (Najib Urges Media to Help Promote Mederation, 2010) our Prime Minister urged the media to play the role as a promoter of moderation to take back the centre and reclaim the agenda for peace and pragmatism. He said the movement of the moderates could marginalize the extremists, and that the media had a significant role to play in this quest. While according to The News Straits Time (1Malaysia concept a great vision,2012), the 1Malaysia Concept is a great vision in promoting unity not only to the Malaysian people but also to the region, United Nations secretary-general Ban Ki-moon said today. He said the concept could help in raising tolerance towards the different religions, cultures and traditions as Malaysia is a multi-ethnic, religious and cultural country.    Another article from The Star Online News (Najib: Translate 1Malaysia concept to benefit people, 2012), Najib said the Barisan Nasional government had introduced various 1Malaysia services and products to assist the people, such as 1Malaysia Peoples Aid (BR1M), which was warmly received. 1He said the 1Malaysia Concept should be translated into something tangible and benefits the people and not just remains political rhetoric. He emphasized that more 1Malaysia services and products were needed to help ease the rise in the cost of living. For example, specially-composed 1Malaysia songs and the 1Malaysia advertisement are aired daily via various TV and radio stations run by RTM. In Ai FM radio station, we can hear that the radio station everyday aired the information about 1Malaysia Concept in attempts to encourage citizen to accept the 1Malaysia Concept. For the private networks as well, they are tends to promote this concept and resulted the 1Malaysia Concept have been well-received a nd getting popular. Additionally, according to The Star Online News (Understanding 1Malaysia, Joshua Foong, 2010), showed that, around 18,070 lectures have been conducted by the information department this year in 139 districts involving about 550,000 people. Booklets and leaflets on 1Malaysia have been distributed as well at the state and district levels to be used as handy reference. The ministry has also been working towards disseminating the 1Malaysia concept to all participants undergoing National Service training (PLKN). From the articles above, we can see that various channels or mainstream media are being used by the governments to disseminate the 1Malaysia Concept that brings a lot of benefits to the citizens. Many channels have been covering this policies information to reach different levels of the citizens, and keep emphasize and re-emphasize the idea of 1Malaysia Concept is to harmonize citizens of different races in this country. As we can see that, the ways the mainstream media in order to cover 1Malaysia Concept is very neutral but had successfully shape the citizens mind gained the attention and the acceptance of citizens. More and more citizens can understand the concept for a better tomorrow. However, in today advanced social networking era, we can see that more and more people are using social media sites to get news and share the information, such as Facebook, Youtube, Twitter and so on. Facebook is the top media site in Malaysia and there are 90% of Malaysian uses Facebook as their prime social media network. In order to attract more citizens get to know about 1Malaysia Concept, or even to convenience the citizens to get more information, it is found that there were a homepage of 1Malaysia existing in Facebook that citizens can get the information and share it among their friends around the world. Other than that, the government also created a website of 1Malaysia The Personal Website of Dato Sri Najib Razak that intended to provide a free and open forum to discuss the things that matter deeply to us as a Nation. The website provides a chance to express and explore the many perspectives of citizens. Citizens can download the booklet as well from the website to get mor e detail about what kind of benefits that as a Malaysian can enjoy. In terms of today commercial culture, advertisements exist at anywhere and anytime. People are highly exposed with the advertisement indirectly. The 1Malaysia advertisement can be found in local newspaper, TV or radio advertisement as well as social network, shopping malls, billboards along the road and so on to make the advertisement intangible in order to reach everyone and their target audiences. We can see the logo of 1Malaysia Concept at anywhere especially in government webpage, government office, government clinic and hospital, banners of PROTONS flyer and even can be found in the products of goods which is made from Malaysia. TV and radio are the most effective ways to make the citizens to accept the 1Malaysia Concept because the 1Malaysia Concept. According to mass society theory, media were seen as only one of many disruptive forces, cancerous force within society and have to be purged or totally restructured. Media have the power to reach out and directly influence the min ds of average people. Once the peoples minds are corrupted by media, all sorts of bad, long-term consequences result bringing not only ruin to individual lives but also creating social problems on a vast scale. As it is say that, people are vulnerable to media because they have been cut off and isolated from traditional social institutions that previously protected them from manipulation. But in propaganda theories, media became the focus of attention. One of the common propaganda techniques is intended to make many people respond to the information overload situation pressured by processing the messages as quickly as possible, therefore by making mental short cuts. In addition, propaganda theory also is the no-hold-barred use of communication to propagate specific beliefs and expectations. For example, the slogan of 1Malaysia Concept in recent and past few year which in year For example, the slogan of 1Malaysia Concept in recent and past few year which in year 2009 People First, Performance Now (Rakyat Didahulukan, Pencapaian Diutamakan), in year 2010 Generating Transformation  (Menjana Transformasi), in year 2011 Transformation Successful, People Prosperous (Transformasi Berjaya, Rakyat Sejahtera), and in year 2012 Promises Fulfilled (Janji Diterpati). It is can say that the used of the slogans in 1Malaysia Concept is to make the citizens believe in, seek to g ain the support and acceptance from the citizen as well as other expectations. In other words, the uses of propaganda attempt to change the way of people act and influence their perceptions. The social chaos initiated by media will inevitably be resolved by establishment of a totalitarian social order. In other word, mass media should debase higher forms of culture, bringing about a general decline in civilization. While in modern propaganda theory, the argument of this modern propaganda theory is that powerful elites are so thoroughly control the mass media and their content that they have little trouble imposing their truth on the culture. The theory is facilitated by three factors i.e. an audience, the use of sophisticated polling and survey procedures, and the incorporation of media companies into mega conglomerates. These factors combine to put untold power in the hand of powerful business and governmental elites without the publics awareness whether the information is true or not. In conclusion, in nation all over the world, the media has to adapt to the political system in which they are operating. How much freedom that the media can enjoys is indicative by the political system that they operate in. In a democracy country, media and politics will always have close ties. Mainstream media is the mouthpiece of the government in nation to disseminating the information on government policies, programs and messages to the citizen. But because of the mainstream media is often heavily influenced by the governments and corporate stockholders, the news it reports on is often kept as neutral as possible or typically of general interest, to avoid losing members and the audience, therefore, they avoid reporting on controversial or sensitive topics especially topics about cultures and religions. For this reason, some people speak disparagingly about the mainstream media, arguing that issues of importance often do not reach the general public. No private-owned newspaper or radio and TV stations are allowed to discriminate the government openly and thus no dissident voice is heard. The government decides what kind of information the citizens should know and the government tends to control or regulate the media by laws but allowed a certain degree of freedom, as long as the media operates within the prescribed perimeter, it will not be harassed. Mainstream media is often associated with reliability and integrity, enforced by firm journalistic standards and the presence of supervisors and review boards who are supposed to ensure that the news is accurately reported. However, the mainstream media is also accused by some individuals of being extremely biased. The political leanings of major media companies may come out in the type of coverage it has, for example, and the choice to refrain from publicizing controversial stories may be viewed as a lapse of integrity. Social justice issues often receive scant coverage in the mainstream media, to the frustrati on of people who want to alert people to such issues. Because of this, more and more people are moving forward to look for other sources that allowed them to know the truth, whether the 1Malaysia Concept is really beneficial as a citizens of Malaysia. The internet has held hope for many Malaysians who are seeking wider democratic space, to enhance freedom of expression and democracy in Malaysia.

Wednesday, November 13, 2019

Rebellious to Responsible in John Updikes A&P Essay -- Literacy Analy

The lives we live today encompass many moral aspects that would not have been socially acceptable fifty or more years ago. John Updike’s short story, A&P, addresses these issues of societal changes through a 1960’s teenager point of view. This teenager, Sammy, spends a great deal of his time working at a local supermarket, observing customers, and imagining where his life adventures will take him. Through symbolism and setting, Updike establishes the characters and conflicts; these, in turn, evolve Sammy from an observational, ignorant teenager, promoting opposition to changing social rules, into an adult who must face reality. This short story, first published in 1961, stirs up controversy and still continues to be debated today. Although Updike intends for his writing to be simple and enjoyable, he also includes literary and cultural knowledge of the time period for readers to analyze more deeply (Saldivar N. pag.). As with A&P, Updike injects religious faith, which few Non-Catholic writers attempted during this time, in a seemingly effortless way. The supermarket A&P, the main setting of the story, was positioned â€Å"right in the middle of town† (Updike 983); a prime position accessible to all, although, generally this position was reserved for the town’s place of worship. In a way, Updike implanted this detail to be ironic. The supermarket in his story represented a â€Å"temple of modern consumerism† and was replacing a temple of worship (Wells N. pag.). To create a story that was relevant to the 1960’s, yet still encompasses issues society currently faces, demonstrates U pdike’s genius ability to engage in the enthralling world around him. The story begins through Sammy, the narrator, working at the local A&P supermarket. He not... ..., 1994. Literature Resource Center. Web. 15 Apr. 2012. †¢ Porter, M. Gilbert. "John Updike's 'A & P': The Establishment and an Emersonian Cashier." English Journal 61 (Nov. 1972): 1155-1158. Rpt. in Short Story Criticism. Ed. Anna J. Sheets. Vol. 27. Detroit: Gale Research, 1998. Literature Resource Center. Web. 15 Apr. 2012. †¢ Saldivar, Toni. "The Art Of John Updike's "A & P." Studies In Short Fiction 34.2 (1997): 215. Academic Search Premier. Web. 14 Apr. 2012. †¢ Thompson, Corey Evan. "Updike's A & P." Explicator 59.4 (2001): 215. Academic Search Premier. Web. 14 Apr. 2012. †¢ Updike, John. "A&P." Thinking and Writing About Literature. Ed. Michael Meyer. Boston: Bedford/St. Martin's, 2001. 981-86. Print. †¢ Wells, Walter. "John Updike's `A&P': A Return To Araby." Studies In Short Fiction 30.2 (1993): 127. Academic Search Premier. Web. 14 Apr. 2012.

Sunday, November 10, 2019

“Devil in a Blue Dress” By Walter Mosley Essay

When will it end? Racial stereotypes have been around since the 19th century and its presence is the United States is still felt; this ideology has been portrayed in all types of mediums where semiotics influence a person’s thought process. The influence of racial stereotyping has molded how a person judges another person by the basis of their race. Walter Mosley, the author of Devil in a Blue Dress, takes advantage of existing racial stereotypes to inform his readers of the enormous issue still facing society today. Mosley has incorporated the issues of ethnic discrimination noticed in media and advertisements in Western Culture while mass advertisements from the media has led the battle for racial stereotyping. A common stereotype portrays all African-Americans to speak â€Å"ghetto† also known as Ebonics. The Hip-Hop and media industry are two of the main mediums that has effectively influenced popular culture. M.T.V (Music Television) liberally broadcasts programs to its viewers African Americans people speaking words such as â€Å"y’all and n’ah mean† are just the tip of the iceberg for this dialect of English. The effect of portraying all black people in television talking â€Å"ghetto† significantly demeans their image of knowledge and their ability to communicate proficiently with society. If one just watched M.T.V all of their life, he or she they would assume all African-Americans people speak another dialect of English. The effect of the Ebonic stereotype has carried over into English literature. Walter Mosley incorporates the stereotype of African-Americans speaking Ebonics to give his readers a sense of why black people talk in â€Å"ghetto†. Easy, one of the main characters in Devil in a Blue Dress, states â€Å"I always tried to speak proper English in my life, the kind of English they taught in school, but I found over the years that I could only truly express myself in the natural, â€Å"uneducated† dialect of my upbringing.† The significance of this passage demonstrates black people who use Ebonics know how to speak proper English but they choose not to because they ultimately decide to speak in Ebonics to express their ideas more accurately. It is human nature for one to do an action or develop a habit that makes them feel comfortable. Although people are misled to think that black people are not literate enough to speak proper English maybe they just do not want to. However, Black people haven’t only been the target of racial stereotyping. White people have been portrayed by media, advertisements, and magazines to be rich and successful. For example, a Caucasian person is usually featured on the cover of Forbes magazine. To be featured on the cover of the business magazine one must be successful and witty in their business endeavors. There are people from every race that have been successful in the business world, but it is white people who are represented the most. How come Forbes magazine do not like to feature other ethnicities more often or why not add Ebonics to the cover of the magazine? Television ads such as the Cingular commercial boasting their national coverage depicts two white male business partners communicating with each other from far distances. These usages of media to convey racial stereotyping are effective. The mass stereotyping in the media has caused society to develop messages of white people being the â€Å"supreme’ being and the most intelligent opposed to African Americans who are port rayed to be illiterate and unable to speak English properly. The history between white and black people has created a grudge filled with pain and guilt that kept both of them intolerable of each other’s values. A large void characterized by the pride and ego of both races has made it difficult for society to integrate a healthy relationship between the two ethnicthicies. According to Demoit, solving the problem of their relationship would mean we as an individual would have to â€Å"scrub off the dirt of ill will.† Although the media can depict the two ethnicities living happy ever after, the goal of reaching a agreement between the two races will be very difficult For instance, the explicit show Southpark features only one African American child among a Caucasian dominated population. Token, the name of the child, suggests that he is the token black friend among his group of white friends. Therefore, television is emanating wide void between black and white relationships. Mosley incorporates the stereotyping of the â€Å"supreme† white male in Devil in A Blue Dress. Dewitt Albright, a rich businessman, symbolizes as the epitome of the successful white male who has many connections that the ordinary person would not have. From the beginning to the end of the novel Mosley explicitly describes Albright to be well dressed in a white suit  complemented with white silk socks. One of the passages in the novel after an unknown person knocks out Easy has a concerned Primo trying to figure out the situation. Primo states, â€Å"What happened, Amigo? You have a fight with your friends?† a delusional Easy asks â€Å"What friends?† Primo replies â€Å"Joppy and the white man in the white suit.† The white man in the white suit Primo describes is Dewitt Albright. The significance of Dewitt Albright wearing this white suit throughout the entire novel creates an image of an individual radiating success from his body. Albright, one of the more notable characters in the novel, is not the only white character in the novel; Mosley explicitly describes all the white characters in the novel to wear fashionable clothing while the black character’s appearance depict a less affluent individual. The psychological effect of mass advertisements has helped develop racial stereotypes. Mass consumerism has given rise to mass advertisements, which has the power to influence large portions of society (Twitchell 204). Since large portions of the populations in the United States have televisions in their household society is constantly fed information from the media. The images of sex, alcohol, and racism have a profound effect on society that is non-promiscuous to its viewers. Works Cited: Demott, Benajamin. â€Å"Put on a Happy Face: Masking the Differences Between Blacks and Whites.† Signs of Life: in the United States 5 (2006): 1-805. Mosley, Walter. Devil in a Blue Dress. New York: Washington Square P, 2002. 1-261. Twitchell, James B. â€Å"What We are to Advertisers.† Signs of Life: in the United States 5 (2006): 203-207.

Friday, November 8, 2019

Profile on Woman Writer Marge Piercy

Profile on Woman Writer Marge Piercy Marge Piercy (born March 31, 1936) is a feminist writer of fiction, poetry, and memoir. She is known for examining women, relationships, and emotions in new and provocative ways. Her cyberpunk novel He, She and It (known outside the U.S. as Body of Glass) won the Arthur C. Clarke Award, which honors the best science fiction, in 1993. Fast Facts: Marge Piercy Known For: Feminist authorBorn: March 31, 1936 in Detroit Family Background Piercy was born and  grew up in Detroit. Like many U.S. families of the 1930s, hers was influenced by the Great Depression. Her father,  Robert Piercy, was sometimes out of work. She also knew the â€Å"outsider† struggle of being a Jew, as she was raised by her Jewish mother and non-practicing Presbyterian father. Her neighborhood was a working-class neighborhood, segregated block by block.  She went through some years of sickness after early health, first struck by German measles and then rheumatic fever. Reading helped her through that period. Marge Piercy cites her maternal grandmother, who had previously lived on a shtetl  in Lithuania, as an influence on her upbringing. She remembers her grandmother as a storyteller and her mother as a voracious reader who encouraged observation of the world around her. She had a troubled relationship with her mother, Bert Bunnin Piercy.  Her mother encouraged her to read and be curious, but also was highly emotional, and not very tolerant of her daughters growing independence. Education and Early Adulthood Marge Piercy began writing poetry and fiction as a teenager. She graduated from Mackenzie High School. She attended the University of Michigan, where she co-edited the literary magazine and became a published writer for the first time. She earned scholarships and awards, including a fellowship to Northwestern to pursue her master’s degree. Marge Piercy felt like an outsider in 1950s U.S. higher education, in part because of what she calls dominant Freudian values. Her sexuality and goals did not conform to expected behavior. The themes of women’s sexuality and women’s roles would later be prominent in her writing. She published  Breaking Camp,  a book of her poetry, in 1968. Marriage and Relationships Marge Piercy married young, but left her first husband by age 23. He was a physicist and a Jew from France, active in anti-war activities during Frances war with Algeria.  They lived in France.  She was frustrated by her husbands expectation of conventional sex roles, including not taking her writing seriously. After she left that marriage and divorced, she lived in Chicago, working at various part-time jobs to make a living while she wrote poetry and took part in the civil rights movement. With her second husband, a computer scientist, Marge Piercy lived in Cambridge, San Francisco, Boston, and New York. The marriage was an open relationship, and others sometimes lived with them. She worked long hours as a feminist and anti-war activist, but eventually left New York after the movements began to splinter and fall apart.  Ã‚   Marge Piercy and her husband moved to Cape Cod, where she began writing Small Changes, published in 1973. That novel explores a variety of relationships with men and women, in marriage and in communal living. Her second marriage ended later that decade. Marge Piercy married Ira Wood in 1982. They have written several books together, including the play Last White Class, the novel Storm Tide, and a non-fiction book about the craft of writing. Together they started the Leapfrog Press, which publishes midlist fiction, poetry, and non-fiction. They sold the publishing company to new owners in 2008. Writing and Exploration Marge Piercy says her writing and poetry changed after she moved to Cape Cod. She sees herself as part of a connected universe. She bought land and became interested in gardening. In addition to writing, she remained active working in the women’s movement and teaching at a Jewish retreat center. Marge Piercy often visited the places where she sets her novels, even if she had been there before, to see them through her characters’ eyes. She describes writing fiction as inhabiting another world for a few years. It allows her to explore choices she didn’t make and imagine what would have happened. Famous Works Marge Piercy’s is the author of over 15 novels, including Woman on the Edge of Time (1976), Vida (1979), Fly Away Home (1984), and Gone to Soldiers (1987). Some novels are considered science fiction, including Body of Glass, awarded the Arthur C. Clarke Award.  Her many poetry books include  The Moon Is Always Female (1980),  What Are Big Girls Made Of? (1987), and Blessing the Day (1999). Her memoir, Sleeping With Cats, was published in 2002.

Wednesday, November 6, 2019

Free Essays on Columbus

which they grasped by the blades, and cut themselves through ignorance†¦. But they seemed on the whole to me, to be a very poor people. They all go completely naked, even the women,†¦ I was very attentive to them, and strove to learn if they had any gold. Seeing some of them with little bits of this metal hanging at their noses† As you can see it was very easy for Columbus to take them over and treat them badly because they had no protection. That is a good example to show how cruel Columbus could act toward people he knew couldn’t fight back. This is one proof of Christopher Columbus being a conqueror. In the movie we watched in class, it told us how Columbus was just out to get gold, and riches. He ordered the natives to proclaim him governor of the lands. Since he was governor he made a law that said the natives had to bring him one bag of gold dust every three months. If they did not give him this gold(simply because their wasn’t that much gold... Free Essays on Columbus Free Essays on Columbus Christopher Columbus is the most well known explorer by most school age children. When children are young, teachers tell them that Columbus was a very good person, a hero even. To be politically correct though, Christopher Columbus brought death and destruction with him to the Americas. He stole , killed, and tortured the natives. Christopher Columbus was not a true explorer, but he was a conqueror of people. When Christopher Columbus set out on his voyage(August 3rd, 1492) to find a new route to the Indies there was no way that he could know that it would turn out the way it did. When he landed at the Caribbean Islands(October 12th, 1492), the people there were scared, but still friendly toward him. This next quote is from Columbus’ journal: â€Å"As I saw that they were very friendly to us, and perceived that they could be much more easily converted to our holy faith by gentle means than by force,†¦ Weapons they have none, nor are acquainted with them, for I showed them swords which they grasped by the blades, and cut themselves through ignorance†¦. But they seemed on the whole to me, to be a very poor people. They all go completely naked, even the women,†¦ I was very attentive to them, and strove to learn if they had any gold. Seeing some of them with little bits of this metal hanging at their noses† As you can see it was very easy for Columbus to take them over and treat them badly bec! ause they had no protection. That is a good example to show how cruel Columbus could act toward people he knew couldn’t fight back. This is one proof of Christopher Columbus being a conqueror. In the movie we watched in class, it told us how Columbus was just out to get gold, and riches. He ordered the natives to proclaim him governor of the lands. Since he was governor he made a law that said the natives had to bring him one bag of gold dust every three months. If they did not give him this gold(simply because their wasn’t that much g... Free Essays on Columbus Christopher Columbus is the most well known explorer by most school age children. When children are young, teachers tell them that Columbus was a very good person, a hero even. To be politically correct though, Christopher Columbus brought death and destruction with him to the Americas. He stole , killed, and tortured the natives. Christopher Columbus was not a true explorer, but he was a conqueror of people. When Christopher Columbus set out on his voyage(August 3rd, 1492) to find a new route to the Indies there was no way that he could know that it would turn out the way it did. When he landed at the Caribbean Islands(October 12th, 1492), the people there were scared, but still friendly toward him. This next quote is from Columbus’ journal: â€Å"As I saw that they were very friendly to us, and perceived that they could be much more easily converted to our holy faith by gentle means than by force,†¦ Weapons they have none, nor are acquainted with them, for I showed them swords which they grasped by the blades, and cut themselves through ignorance†¦. But they seemed on the whole to me, to be a very poor people. They all go completely naked, even the women,†¦ I was very attentive to them, and strove to learn if they had any gold. Seeing some of them with little bits of this metal hanging at their noses† As you can see it was very easy for Columbus to take them over and treat them badly because they had no protection. That is a good example to show how cruel Columbus could act toward people he knew couldn’t fight back. This is one proof of Christopher Columbus being a conqueror. In the movie we watched in class, it told us how Columbus was just out to get gold, and riches. He ordered the natives to proclaim him governor of the lands. Since he was governor he made a law that said the natives had to bring him one bag of gold dust every three months. If they did not give him this gold(simply because their wasn’t that much gold... Free Essays on Columbus Columbus and the Indians Christopher Columbus is easily one of the most famous and most well known men in the world. Although people learn about Columbus in school, they don’t learn enough about him to realize that he wasn’t such a hero. He wasn’t that great, brave, kind man that people picture when they hear his name; he was a slave driver and a murderer. In this paper, I am going to talk about why Columbus killed so many innocent people, and why he acted the way he did towards the people who could have helped him. All Columbus was looking for was power. Wherever he went, and who ever he saw, he would picture them as slaves, and try to imagine how they could make his life better. In Columbus’s journey to the Bahamas he wrote: â€Å"They do not bear arms, and do not know them, for I showed them a sword, they took it by the edge and cut themselves out of ignorance. The have no iron. Their spears are made of cane†¦.They would make fine servants†¦.With fifty men, we could subjugate them all and make them do whatever we want.† Columbus wrote this when he first met the Arawak Indians. Later, he wrote: â€Å"As soon as I arrived in the Indies, on the first island which I found, I took some of the natives by force in order that they might learn and might give me some information of whatever there is in these parts.† Columbus’s journals have told us many things about him. They have told us that he believes in slavery, and that he is a very hostile man. However, his journals make you wonder one thing; what was Columbus looking for? Columbus was looking for gold. He was sent on a mission by the king and queen of Spain. His mission was to find gold. Columbus didn’t know how to do this, so he used his great power, against little, harmless tribes, in an attempt to get information. When the tribes wouldn’t help him either because they didn’t speak the right language, or because they didn’t know, Columbus would kill...

Monday, November 4, 2019

Role of IT in generating competitive advantage Coursework

Role of IT in generating competitive advantage - Coursework Example They serve as symbol towards achieving excellence and besides the symbol they are practical tool towards the tasks accomplishment. However yielding the best out of I.T setup requires thorough mechanism establishment that ensures maximum profits. This can be done through implementation of management strategies in alignment with information technology. The advantage served by information technology is the fact that activities that were done manually are being carried out with the help of this infrastructure which exists in the name of computer, internet and the field of information technology as a whole. Achieving competitive means surpassing the rivals, living up to the needs of modern day challenges and satisfying the customers’ needs. Companies strive hard for achieving this status and would invest in anything and everything to be competitively stronger than their rivals in the industry. In last two to three decades the use of information systems and relevant technology has b ecome one of the most essential tool towards achieving competitive advantage. ... Similarly people can fly between the continents in no time. The continents, oceans, mountains, and other barriers of past are no more obstacle to communication. This all has been made possible through technology and computer and information technology are the two major gifts of technology in it. with every individual possessing a cell phone or other form of digital device, the operations on non digital mode can hardly be imagined. Keeping up with the challenges and requirements of modern day, embracing the information technology is a must. It serves as that particular pre requisite that must be fulfilled in order to maximize the profits, gains, advantages and minimize the threats and losses(Schlemmer & Webb, 2008). No organization or government can think of living without the use and application of information technology. In fact it has equally penetrated into individual lives, even they cannot imagine life without cell phones, computers, and other digital devices which are part of o ur surroundings and have made our life far more comfortable than it was to the earlier generations. The slow pace of past generations and the modern day fast pace is the salient difference between the two and only one variable stands out in such cases and that is the information technology and computer dominance. Computer has dominated the world’s proceedings in every way. The competitive advantage can be in form of reducing the costs that would be otherwise incurred in the practices and completion of processes, increasing the company rating with reference to market standing, improving the company reputation through the eye of customers, improving the

Friday, November 1, 2019

Rag time (movie) Essay Example | Topics and Well Written Essays - 750 words

Rag time (movie) - Essay Example the height of success and sophistication (Forman, n.p.).Walker Coalhouse has walked up the ladder of the social class courtesy of his talent in music, where he plays the piano in a successful Jazz band, allowing him to become successful both in fame and fortune (Canby, n.p.). Under the current social stratification of the community in which Coalhouse lives, he belongs to the bottom layer of the social class; the blacks, and thus some of the white people volunteering at a firehouse in New York cannot stand to see a black man riding in such an expensive and state-of-the-art car. This makes the fire chief, Conklin to rally the volunteers to blockade the way and stop him from passing with his car, and later leads them in wrecking Coalhouse’s Model-T (Forman, n.p.). The attempt by Coalhouse to seek justice for the racial mistreatment that he received fails completely, because the justice system is dedicated to racism, thus it cannot offer a black man any justice (Forman, n.p.). Starting with the search for a lawyer to represent him in the case to petitioning the police to address his case by having the fire chief charged for the injustice he committed against him, the whole system refuses to work in his favor not because Coalhouse is on the wrong or because he cannot afford to pay the requisite legal fees, but simply because he s black (Canby, n.p.). Therefore, the theme of racism has featured in the entire film, building up from one episode to the other until the film ends without a clear solution to the problem of racism having been devised. The motif of the film is presented through fantasy and illusion, where the film has mixed up real life characters and events with other imaginary and unreal narratives that create a sense of confusion and lack of comprehension of the film. The historical events in the film are so mixed up, while there lacks the focus on one-sided historical narration (Canby, n.p.). Contrary, the film presents a multiplicity view of the

Wednesday, October 30, 2019

Protein Extraction and Gel Electrophoresis Lab Report

Protein Extraction and Gel Electrophoresis - Lab Report Example The sodium dodecyl sulfate coats the proteins in proportion to their molecular weight and then confers the same negative electrical charge across all proteins in the sample. The rate of migration of a polypeptide in SDS-PAGE is inversely proportional to the logarithm of its molecular weight. This means that the larger the polypeptide, the slower it migrates in a gel. The molecular weight is determined by comparing the migration of protein spots to the migration of standards. Plots of log molecular weight versus the migration distance are reasonably linear. The proteins separated by SDS-PAGE are often recovered in a procedure that involves localizing the protein of interest on the gel following SDS-PAGE, eluting the protein from the gel, removing the sodium dodecyl sulfate from the eluted sample, and finally renaturing the protein for subsequent analysis. Proteins that are eluted from gels are used in varied downstream applications successfully, such as protein chemistry, determinatio n of amino acid composition, identification of polypeptides that correspond to specific enzyme activity, and other purposes.The analysis of protein concentrations is a significant assay in biochemistry research. The Bradford assay is one of the most widely used methods to determine concentrations of protein, relative to a standard. The technique is based on the formation of a complex between proteins in solution and the dye. This assay is commended for overall use, particularly for assessing concentrations of proteins for gel electrophoresis.... The proteins separated by SDS-PAGE are often recovered in a procedure that involves localizing the protein of interest on the gel following SDS-PAGE, eluting the protein from the gel, removing the sodium dodecyl sulfate from the eluted sample, and finally renaturing the protein for subsequent analysis. Proteins that are eluted from gels are used in varied downstream applications successfully, such as protein chemistry, determination of amino acid composition, identification of polypeptides that correspond to specific enzyme activity, and other purposes. The analysis of protein concentrations is a significant assay in biochemistry research. The Bradford assay is one of the most widely used method to determine concentrations of protein, relative to a standard. The technique is based on the formation of a complex between proteins in solution and the dye, Brilliant Blue G. This assay is commended for overall use, particularly for assessing concentrations of proteins for gel electrophores is. It is based on observations that absorbance maximum for acidic mixtures of Coomassie Brilliant Blue G-250 that do shift from 465 nm up to 595 nm at a time when protein binding occurs. The assay is effective because of the extermination coefficient of the albumin-dye complex solution is usually constant over a range of 10-fold concentration (Westermeier, Naven & Ho?pker, 2008). The dye reacts mainly with arginine residues but less with histidine, lysine, tryptophan, tyrosine, and phenylalanine residues. Seemingly, this examination is not all that perfect for acidic or basic proteins. However, it is somewhat sensitive to the bovine serum albumin, even more than most proteins, by a factor of two. Gamma globulin (IgG) is the protein standard of preference. The objective of this